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HIDDEN SIGNATURES

Client

Ochsner Sport

Role

Creative Direction: Lukas Amgwerd, Lukas Frischknecht
Text: Corinne Bischof
Art Direction: Elhan Abduli, Patricia Schneider

Year

2026

For the World Cup campaign Hidden Signatures, 11 official Swiss national team jerseys were secretly signed by the entire squad using invisible UV ink. The signatures remained hidden until revealed under UV light in the store. Mixed into regular retail shirts, the limited-edition jerseys turned a concealed feature of the new kit into a surprise moment for fans and collectors, generating earned media and conversation around the launch.

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