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PINS OF TRANSFORMATION
Client
Edelweiss
Role
Creative Direction: Luca Stancheris, Maira Weidmann
Text: Anna-Fiona Geller, Tobias Jetter
Art Direction: Katharina Binder, Elhan Abduli
Graphic Design: Célina Stadler, Patricia Schneider
Year
2026
Working on Edelweiss allowed me to take on responsibility beyond graphic design, from layouts and animations to OOH campaigns, animation concepts and presentations. It also gave me valuable experience in conceptual thinking and I got to work on a totally new campaign development.
The campaign presents travel as a force for transformation. At its core is a reimagined destination pin that goes beyond marking a place, highlighting the unique experiences and personal growth each destination can inspire.
