TIPSY TESTERS

For the YADC 2026 competition, Galaxus wanted to position itself as Germany’s most radically honest online retailer. Josephine Jeanguenin and I took that promise literally.

“Tipsy Testers” invited slightly intoxicated participants to review products with complete honesty, creating a content format that was as entertaining as it was authentic. By turning radical honesty into entertainment, the campaign gave Galaxus a distinctive and memorable voice while staying true to the brand’s core value.