Sunrise Young

I wasn’t involved in the initial launch of Sunrise’s 2024 ‘Sunrise Young’ portfolio—designed for 17–27-year-olds with perks like discounted festival tickets and the Half Fare Travelcard. However, I joined the project later this year, contributing by creating the case film that captures the campaign’s full meaning and mission.

The ongoing “Erlebt mehr” (Experience More) campaign features fresh visuals, influencer collaborations, a podcast series, and a standout partnership with Zurich rapper Lou Kaena, who created the original track “Mifa” celebrating real connections. The project was also submitted for several awards, with my case film helping to showcase its impact.